South Indian actor Kalyani Priyadarshan has signed as the brand ambassador of Kitchen Appliances category of Impex, the leading home appliance electronics brand in the country. Kalyani entered into the contract at an official event in Chennai in the presence of Junaid C (Director, Impex) and Nishant Habash (Marketing Manager, Impex).
Impex has been winning the hearts of millions across the globe with its contemporary, innovative and stylish home appliances and electronics. As a brand that emphasises the values of love, care and radiance, the company knew exactly who they wanted to represent as the new face of Impex. Impex believes that Kalyani Priyadarshan has a lot in common with the core principles of the brand. The synergy between the values the brand espouses and the image they have in society is remarkable.
Kalyani is an actress who has acted in Malayalam, Tamil and Telugu films and recently gained popularity with blockbusters. A trained dancer, she made her debut in the 2017 film Hello.
Kalyani's charm, youthfulness, acting prowess and personality have earned her a place in the Times of India's 'Most Desirable Women' list. This is the secret behind Impex choosing Kalyani as the face of their brand, Junaid said.