Impex Becomes 1st Indian Multinational Brand to Introduce Android 14 QLED Google TV

Chennai: Consumer electronics and home appliances brand Impex announced the launch of its new series of QLED Google TVs powered by the latest Google Android 14 OS at the Green Park Hotel, Chennai, on Nov 5^th, 2024. The event also marked the beginning of Impex's new partnership with Sathya Agencies, a leading retail chain for electronics and consumer durables, with over 300 outlets across South India.

Impex, one of the fastest-growing Indian multinational brands, has been operating for nearly 25 years with a strong presence in over 25 countries, including all of the GCC, Africa and parts of Europe. For over a decade, Impex has been a part of the lives of more than 30 million consumers across various product segments.

Launched first time by an Indian multinational brand, the official version of the Google Android 14 powered QLED Televisions of Impex comes with impressive AI personalization features, improved privacy controls, enhanced data protection & enhanced voice assistant. The Impex QLED televisions are also equipped with enhanced features such as Dolby Vision, Dolby Atmos, HDMI eARC and MEMC technologies which give improved Gaming performance & immersive TV viewing experience.  Company officials announced that the android 14 models are already available for sale in 32” ~ 75” sizes in UHD models & from 43” ~75” in QLED range of TVs at all major stores of Sathya Agencies.

Besides the 120Hz refresh rate, the Impex Android 14 QLED TVs offers ALLM and HDMI DSC features for a more immersive gaming experience. Targeting the premium segment, Impex plans to release a Quantum Dot Mini LED series in the third quarter of this year. This series, which will be available in 55-inch and 65-inch sizes, will feature a 144Hz refresh rate, an in-built soundbar, and hands-free voice control.

Impex is the third-highest-selling television brand in Kerala as per GfK report.

“Impex’s business vision is to make the latest technology accessible to the masses at affordable prices. As technology evolves, Impex continues to compete by integrating the same advancements into its products,” said Nuvais C, Managing Director, Impex.

With its "Make in India" initiative, the company has moved to the forefront as one of the major players in the industry, offering a diverse range of appliances catering to lifestyle, home and kitchen needs. Adding to its manufacturing strength, Impex has established the country’s third-largest fully robotized factory unit in Chamarajanagar, Karnataka producing futuristic products that prioritise convenience and sophistication.

Apart from offering a theatre-like TV viewing experience at home and an immersive gaming experience through its new range of Gaming QLED TVs, the company is also giving a festival offer of Free Times Prime membership worth Rs 60,000 of benefits and an impressive 4-year warranty with the purchase of its smart TVs. Impex has introduced fixed EMI plans starting at just Rs 2,323 a month in collaboration with leading banks and a no-cost EMI plan with PayTM.

The company provides top-notch service support across the country, with a response team available around the clock.

Impex Managing Director Nuvais C, Sathya Agencies Pvt Ltd  Director Mr. Jackson, Sathya Agencies CEO Mr. Deendayal, Impex National Sales Head Jayesh Nambiar, Head of Marketing at Impex - Nitin Nambudiri, Head of CED Business at Impex - Mr. Fairoos, Regional Head Tamil Nadu & Karnataka, Shaheed Ali,  Associate Marketing Manager, Impex,  Nishanth Habash and others attended.